(Work
less for same results) I want a magic
pill, and I will pay just about anything for it.
* Americans spend over $60,000,000,000 to lose weight,
every year! That's sixty billion dollars.
* Considering the fact that 75 million Americans are actively trying to lose weight, that’s $800 per person per year!
* About 3 billion dollars are spent on weight loss chains.
* Diet pills and meal replacement solutions are a $3 billion market.
* Home delivery services for diet food, like those seen on TV, are a $1 billion business.
* The bulk of the money is spent on foods advertised as "diet" (for example diet cola).
* 80 percent of dieters undertake the mission on their own, while 20 percent join a paid weight loss group or see a health professional.
* The typical dieter makes 4 attempts per year to try and lose weight. That's pretty dismal, because it means at least 3 diets fail.
* Fads are part and parcel of diet industry. Memorable trends from recent years are too numerous to name.
* If you think 60 billion dollars is a lot, it's actually dwarfed by the $300 billion fast food industry and the $100 billion junk food industry.
* Considering the fact that 75 million Americans are actively trying to lose weight, that’s $800 per person per year!
* About 3 billion dollars are spent on weight loss chains.
* Diet pills and meal replacement solutions are a $3 billion market.
* Home delivery services for diet food, like those seen on TV, are a $1 billion business.
* The bulk of the money is spent on foods advertised as "diet" (for example diet cola).
* 80 percent of dieters undertake the mission on their own, while 20 percent join a paid weight loss group or see a health professional.
* The typical dieter makes 4 attempts per year to try and lose weight. That's pretty dismal, because it means at least 3 diets fail.
* Fads are part and parcel of diet industry. Memorable trends from recent years are too numerous to name.
* If you think 60 billion dollars is a lot, it's actually dwarfed by the $300 billion fast food industry and the $100 billion junk food industry.
How much money are you spending this year to lose weight?
Sell: What happens if you try to get the value
out of what it was in its Glory Days.
-I
used to could Squat
550 pounds, Deadlift 525 pounds, and Bench Press 435 pounds. That’s 1,510 pounds total…but not now. So my
value is not
the same value as it used to be.
You
may have heard the Toby Keith song: “I'm
not as good as I once was, but I'm as good once as I ever was.” I don’t know about you, but for me, that, in
a lot of cases, is a lie! Haha.
I love the Cross Fit training
programs. In my heart and head, I’m
still able to do those, but my knees say “No, no, no!” The bottom line…Gear
yourself and your workouts to what works for you.
You
can be proud of your accomplishments, but you can’t live on your laurels.
Because
in most folks, as you get older:
·
Metabolism slows down
·
Muscles don’t heal as quickly
·
More prone to injury
·
Don’t take the time to eat right
·
Work and “life” gets in the way
of exercise
·
Sedentary becomes the “Norm” IF YOU LET IT
When
somebody tells you that they are coming to visit at your home…you clean up.
(Well, most do.) Clean up your body and keep it clean…
Trade:
I'll
give you this for that...even trade.
My
even and your even have to be negotiated. Give and take. What can I do INSTEAD of putting in the real
work? Maybe sleep (that’s good for me,
right?) If my alarm clock goes off, and it’s just YOU…it’s Snooze Alarm time!
BE
and HOLD Accountable. Get a buddy that
won’t let you Trade off the positives.
Does anybody remember the 1st Indiana Jones movie – when he
went into the cave and took the emerald head off the podium? Measured, balanced, adjusted and then used a
bag of sand to put in its place.
But it didn’t work…WHY?
1. Not the same consistency
2.
Not the same properties
3. Not the same weight
It
WASN’T a good exchange.
I once worked in a Pro Shop and ran the snack bar as
well for the course. I remember folks
coming in and asking what kind of Diet Drinks do you have? Then ordering the diet drink, along with 2
hot dogs all the way, bag of chips and a Snickers bar. It evens out, right?
Is that what they mean by a “balanced meal?”
When I decided to abandon average, there were
things I had to face:
1. I had to
upset the Status Quo
2. I had to
replace old habits with new ones
3. I had to
make my “trade-offs” valuable
4. I had to
be accountable to me and others
5. Face the
fact that I could not do it alone.
Get Fit. Stay Fit.
Keith Brown
